WHY TEXTURE IS THE FIRST THING I FIX.
Most formula complaints come back to sensory — not actives. Here's where I start when a founder says their cream feels wrong.
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Short pieces on formulation, sourcing, and the business of making cosmetics.
Most formula complaints come back to sensory — not actives. Here's where I start when a founder says their cream feels wrong.
US tariffs and freight delays are pushing indie brands to reformulate. A shortlist of Canadian suppliers that held up in my lab.
The kitchen-to-CM handoff is where most indie brands lose control of their formula. A few signals it's time to scale up.